Mobile applications are essential for any business enterprise to reach out to their target audience via various marketing approaches that prove incredibly efficient and lucrative. The prime function of a mobile application is to boost sales and provide customers an action button that eases making a purchase. From 2016 to 2020, consumers downloaded 218 billion mobile apps! Today, not just eCommerce or ed-tech, but even healthcare is evolving its service offering as they adopt mobile app development strategies.
As per CNBC, in 2020, virtual teleconsultations rose to 300%. Why? Because patients were keener to consult doctors from their homes rather than meeting them in person. A similar phenomenon was seen in the fitness industry, where global downloads of health and fitness apps increased by 46%! A famous exercise equipment company is set to double its sales with an estimated earning of $1.8 billion! Digitally-enhanced, created by software, and executed with data networks, mobile application services remotely fulfill the function of computing devices.
It is pretty standard for every business to own a mobile application that allows users to shop from them, acquire updates and information, store user data to show relevant prospects related to their search, and present a convenient way out. In contrast to heavy websites and online platforms, businesses use mobile applications to increase customer interaction and retain them by offering portable utility.
Due to this reason, the U.S. retail industry is expected to witness sales growth of 6.5%-8.2% in 2021. According to Statista, in 2018, the global mobile app revenues were around $365 Billion. In 2023, it is expected to generate more than $935 Billion in revenues! Such a dramatic increase in digital interactions over the past two years has created new possibilities such as virtual reality (VR) and augmented reality to deliver an immersive experience to the customers. More businesses shall now focus on offering personalized experiences via mobile apps.
Mobile app development service has seen many enhancements with the much-needed support from Artificial Intelligence and the rise of machine learning techniques. AI has integrated well with mobile application development and its procedures to comply with online commerce requisites. Not only are these mobile applications created to simplify the ways to notify customers about the product/service, but they are also held responsible for generating revenues, ensuring brand loyalty, and enhancing customer engagement. One can achieve it by enabling chatbots, uploading credible and well-organized content, etc.
Significance Of Mobile App Development
Mobile applications drive business momentum and aid their revenue generation objectives by taking the business online. This platform addresses customer queries better, handles and increases customer interaction ways, and caters to a large audience, thus maintaining efficiency.
Following are some of the few ways mobile application development has helped businesses to grow and flourish:
- Boosts Efficiency: A business’s first and foremost advantage in mobile app development is the efficiency scale since various functions are feasibly managed and operated. Sales and marketing techniques are promoted via mobile applications, and after-sales operations like retaining customers and enhancing the brand image get conveniently accessible.
- Provides Value To Customer: Every business has to deal with customers and retain them to survive in the market, which can be attained by providing valuable services. With an attractive mobile application, your business can captivate the target audience and offer them personalized content that they are fond of. In return, it acts as an exciting bait that helps you comprehend the needs, liking, product expectations of a customer. Creating such ways to understand what a customer expects from your business and then delivering it ensures that your customers get what your competitors cannot provide.
- Enables Swift Operations: It is evident that mobile applications are way too fast and easy to manage rather than heavy websites that take a lot of time to load, given the absence of a steady network condition. Businesses allow custom-made mobile applications that act as a personalized platform, fetches, and stores data at just a click. With high-end software working at the backend, a customer rarely faces slow response time and enjoys the benefit of quick actions.
- Improves Brand Image: By introducing your business application in the market, an enterprise strives to create a positive brand image and make customers aware of their interest’s products and services. A credible brand image is imperative to pitch in sales and gradually expand the customer base. Here, the mobile application plays a vital role in acting as a reminder for your target audience and communicating the updates, product information, and brief details about the services they render.
Top Trends In Mobile Application Development to Look Out For
The first invention of the smartphone made connecting with other people possible. With its enhancement over the years, they are now capable of taking your business to new heights with just a few clicks. A mobile application allows a company to manage operations on a digital platform and handle almost everything from managing inventory to monitoring sales or revenue graphs. However, with the latest technological upgrades, mobile app development is expected to bring new changes to its existence. Watch out for the following trends that are anticipated to boost the industry:
Artificial Intelligence: AI in mobile development exists today, but researchers hope for a better procedure that includes machine learning; that is when the device enhances from its own mistakes with the help of in-built software. AI has introduced chatbots and personal digital assistants to help a shopper explore and seek guidance to find the perfect match. One can accomplish this by using app data storage that tracks user history and presents articles related to the original search. Today, numerous businesses across the globe are turning to AI and ML to enhance their cybersecurity systems.
5G Introduction: The latest versions of smartphones are 4G enabled, which is the maximum cellular network strength. Still, the future beholds a more robust cellular network that outruns all and acts as a better option. 5G is anticipated to set new benchmarks of data efficiency and effectiveness in services. Such an expected trend shall prove beneficial for every industry. According to tech experts, by 2025, over 1.4 billion devices will run on a 5G network. It eliminates slow response time, strengthens device inter-connection, and enhances the standard network speed for everyone.
Internet Of Things: It refers to remote access to smart devices connected for the user’s convenience. For instance, you can control your room air conditioner’s temperature with a touch on your smartphone as a mobile application can operate it. Applications that include IoT facilities are a great way to provide customer satisfaction and require a few taps on the screen to get a task done.
The Power Of Augmented Reality: AR or Augmented Reality is used in simulation games and tasks where virtual objects from the nearby surroundings are incorporated. It allows a user to visualize virtual that aren’t present but are displayed to enhance their visual experience.
We shall soon witness various trends like these that can amplify the mobile applications’ features. It’ll bring a more significant change in customer satisfaction and revenue opportunities for businesses.
If you wish to get an app developed for your business and speak with the experts for the same, contact us and explore our Mobile App Development page to get the necessary clarity you require. Let’s do this!