When you think of a smartphone, what is the first thing that comes to your mind? Apps, of course! They are the single most significant part of a smartphone. You cannot imagine a smartphone that doesn’t have an app. The very purpose of apps is to make things easier for you. In this age of lightning-fast development, there is an app for almost everything! 

Advanced calculators, alarm clock, food delivery apps, you name it, and you have an app for it! It can be safely said that these apps have made life simpler. Just imagine how easily you can call a cab whenever and wherever you want. Don’t you just love that convenience? Such comfort and convenience come with smartphone apps.
But when you go into depth, you will uncover many new things about apps. For instance, you might not be aware that apps are of different types. Different types of apps are designed to perform different functions, and they work on Android, iOs, and Windows. 

To make things simpler, Apps are broadly categorized under either of the two groups:

What are Enterprise Apps?

The title says it all! An enterprise app is all about business. In simple terms, an app is created to solve a particular issue. Whenever there is a need or a better solution to a thing, there rises a need for an app. And when businesses need things done, they resort to enterprise apps.
In other words, Enterprise Apps are designed, keeping in mind the needs and demands of well-established businesses. Perhaps, you would grasp a better concept of Enterprise apps from some examples.
For instance, Oracle is an enterprise app used by businesses to manage customer relationships. Apps like these help big companies connect with their customers and build long term relationships. Another example of Enterprise apps is Hubspot. Hubspot is essentially a marketing tool that is built around content. If you need some assistance in making project planners, it is known as an enterprise app.

What are Small Business apps?

It is also known as a Consumer lens. Small business apps are designed to be used by the population. In other terms, Small business apps are most popular as they are widely distributed across numerous app stores.
For example, Facebook and Instagram are the two most commonly used apps on a day to basis. These are examples of Small Business Apps. Similarly, WhatsApp is also included in this category. And not just this, there are other similar apps that are counted under Small Business Apps.

For instance, you can consider gaming apps like Candy Crush as small business apps. Other examples of small business apps are games like Dumb way to die and apps like Uber and Airbnb.

Enterprise Apps and Small Business Apps

Now that we have established what the different types of apps are, it is time to understand why they differ from each other. What are the major difference between Enterprise Apps and Business Apps:

Target Audience

When you talk about target audiences, there is a significant difference amongst the approach of these two apps. On the one hand, there are small business apps. These apps are designed for the betterment of the masses. This means that these services are targeted towards individuals, groups, or organizations in specific. Enterprise apps, in contrast, have a clear intention of who are going to be their customers – the businesses.


Since consumer apps are built for general usage, they are easily available across various app stores. Most cloud-based stores like Google Play and Microsoft store have an abundance of these small business apps. They can be easily downloaded at any time. No pre-download preparation needed, nor any post download requirements. On the other hand, Enterprise apps are not open to the public eye. They are not easily available on any app store whatsoever. 

Enterprise apps come with a different set of security and a confidential clause which is not present in normal small business apps and this is quite understandable as well, since maintaining the integrity of a business is a matter of importance. Any breach of security can cause a lot of damage.

So in simple terms, enterprise apps are not for normal day to day activities; they are designed to perform high-end business-related functions on a large scale.


Since small business apps are designed to better the lives of humans, they are easy to use. Small business apps built in such a manner that they can be used on different mobile operating systems and even by small children. Such ease in functionality is the core of small business apps.

On the other hand, Enterprise Apps are not built on generic norms. There is a simple reason behind it. No two companies need the same things; neither do they have the same approach towards their goals. So it is important that Enterprise apps be custom made, keeping in mind the needs of the business requesting such apps. There are innumerable businesses out there, and each one has its own set of requirements. Enterprise apps designed for these companies have their own advantages. In simple terms, whatever be the goal of a business, an enterprise app helps them achieve it with ease.


The goals of both enterprise and small business apps, just like any other app, is essentially the same- customer satisfaction. They are designed to meet their customer needs. The only difference being that their target customers are different.

When you talk about small business apps, they are used by the masses in general. Their goal, behind providing such impressive service is to receive some appreciation in the form of good reviews. This way, they can gain more customers and expand. The generic nature of small business apps ensures that they are always in demand, and a good review can go a long way!

Whereas Enterprise apps are custom designed. They have a pure intention to make things easier for their owners. An enterprise app can be designed to do anything- from data logging to interface modifications. In simple terms, Enterprise apps are known to improve the efficiency of a business.

You can also say that small business apps mean selling to the customers, whereas Enterprise apps are more focused on selling for the customer.


As mentioned earlier, small business apps are generic in nature. One app is developed, and it is downloaded by thousands of people across the globe- like social media apps. But then you talk about Enterprise Apps; they are essential for two types:

  • Open Apps
  • Closed Apps

There is a simple difference between open and closed apps. Open apps are built for internal discussions- something like an office chat room. Whereas Closed apps are developed to perform functions related to the products and services of the company.


Open enterprise apps are too expensive compared to a small business app and this price accounts for the extreme complexity of open apps. On the other hand, closed apps are custom made. It is required to invest a lot of time and money in developing closed apps, although there is no way to determine the definite amount of money involved in the development of closed apps. 

Small business apps are all the same. Only one software needs to be built, and that would suffice. It only makes sense that consumer apps be more affordable than enterprise apps.

Apps are the functioning unit of a smartphone. But when you think about it, there are different types of apps. Some apps are built to satisfy the population, whereas others are built to meet business needs. In today’s dynamic world, there is a solution to everything! And this is the purpose behind developing different types of apps. Now, if you are looking to get an app developed, Saffron Tech is your cue. Check out their app development services and decide for yourself. 


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