Amazon Using Headless Commerce
Source: Pexels

Running an eCommerce shop necessitates a wide range of capabilities. While physical contributions, human input, and administration all function in how an eCommerce store operates, it is critical to optimize its virtual home. 

Innovative ways are required to carry out such an optimization. Headless commerce is one of the concepts that is wholly and rapidly changing the way online businesses sell and operate. It has expanded enormously in the last five years and is poised to continue revolutionizing digital trade.

From ordering via voice assistants like Google Home or Amazon Alexa to purchasing directly through social media sites such as Instagram, many businesses develop creative ways to sell and distribute their products. In the face of the proliferation of new channels, companies must be able to keep up with the latest solutions and remain competitive.

Businesses can more easily adapt to new technology with headless commerce. Headless commerce provides firms with the flexibility and integration to meet customers wherever and whenever they want to make a purchase. What is “headless commerce” exactly? Continue reading to learn more.

What Is Headless Commerce?

Headless commerce is an API-driven method that allows businesses to decouple their site’s front(end) that interacts with customers from the backend that handles order management and shopping. These technologies are both connected to a common eCommerce platform.

One system that accomplishes everything may appear less complicated, yet these systems can be considerably more complex and restricting. 

Changes to the site’s front-end can affect the backend, which could be costly. It also implies that site updates will take longer due to the time required to make all the adjustments.

Let’s go over these two points before moving on further:

  • Front-end

Customers see the digital storefront, often known as the presentation layer. It can be much more than a web page. It can include specialties, namely social media, mobile apps, and the billions of devices we use on the Internet of Things (IoT). Smart mirrors and self-service kiosks are part of the Internet of Things. Wearables, Amazon Alexa, and Siri-like voice-activated technology are among the options.

  • Backend

In your mind, retain all the systems, methods, and instruments that keep your firm running smoothly and efficiently. This digital stack can help with integrations, data storage, checkout, merchandising, and fulfillment.

Traditional eCommerce platforms’ front and back ends are inextricably linked. A headless setup allows you to be more creative with the user interfaces you develop by separating the two.

Brands may use their creativity to create a unique customer experience that spans several channels and devices without boundaries.

Comparison Between Traditional eCommerce Vs. Headless Commerce

A side-by-side comparison is required to appreciate the significant differences between the two. We have listed some of the meaningful distinctions below to make a clear comparison.

  • Headless Commerce Do Not Restrict Front-end Developers.

The front-end architecture and strategy of a typical eCommerce platform constrain front-end developers. They would have to alter the database, the code, and the front-end if they wanted to change the data or the experience, making even the slightest modification a significant commercial risk. Headless commerce lets front-end developers construct a completely tailored and unique user experience that suits what the business requires without worrying about updating the database because there is no defined front-end.

  • Headless Commerce Offers Infinite Personalization And Customization.

Traditional eCommerce platforms provide a predefined user experience for both end-users and administrators. Businesses may use Headless Commerce to define their desired expertise for purchasers and administrative users.

  • eCommerce With No Middlemen Accelerates Your Time To Value.

Backend business logic, functionality, and capacities typically account for most software development, regardless of the eCommerce platform. You can start from the point of completion with a headless commerce platform, allowing you to focus on the user experience and offer a final solution for significantly less money, time, and effort.

Comparison Between Traditional eCommerce Vs. Headless Commerce
Source: Unsplash

Established Marketplaces Face More Competition As A Result Of Headless Commerce

The ease with which third-party merchants can set up marketplaces in a headless environment will encourage new players to enter the market and divert traffic away from Amazon and other marketplaces. Customers will have a better purchasing experience with the most up-to-date technology, and new markets will be able to compete more effectively with the market leader.

We have all placed an Amazon order only to find that it’s out of stock or that overnight shipping isn’t available. Customers will not tolerate a substandard experience if a headless commerce site can customize the background and integrate it with reward schemes.

Retailers can use the headless option offered by platform partners to quickly integrate marketplace functionality into an existing site without affecting commerce systems or disrupting the user experience. With headless markets, you are not eliminating – you are improving. The following section will go over the advantages of headless commerce.

  • Enhances Adaptability

Because the front and back ends are separated, your business and development teams may have more space when designing shops. You have access to many developers because you are not limited to working with a developer who understands a specific platform, such as top Shopify apps.

As a result, your developers will have more freedom to use the technologies, frameworks, and programming languages with which they are most comfortable.

  • Improved Interaction With Customers/Users

Thanks to faster storefront upgrades and cross-channel management, your customers will benefit from improved interfaces and storefronts. Designers can tailor storefronts for the best user experiences without backend limits. Improved omnichannel user experiences can boost eCommerce conversion and engagement rates.

  • Take Your Brand To The Next Level In Just A Few Seconds

With a headless system, you can quickly roll out new products, launches, and services to keep up with your industry’s competitiveness. To address customer experience issues, you don’t have to wait for costly and time-consuming fixes. Split tests are a fantastic tool for any new start-up business making regular changes to get the best outcomes.

  • An Approach To Managing Multiple Channels At Once

Amazon’s eCommerce strategy is an excellent example of how headless commerce may assist businesses in catching up. Omnichannel experiences are critical because modern consumers want to buy in a convenient and personalized way.

Online stores such as Amazon, eBay, and even Instagram allow customers to purchase products. In-store shopping via mobile devices such as smartphones, tablets, and smartwatches is another option for customers. This architecture makes it possible and manageable to develop your retail operation throughout the Internet of Things.

  • Easy Integration

You may effortlessly integrate different third-party applications thanks to headless structuring. Going headless allows you to swiftly adjust your backend to new devices and platforms as they emerge from ongoing technological advances.

  • Improved Optimization

With digital operations segregated by front and backend, it’s easy to test store updates and new ideas. The impact on the backend isn’t necessary for front-end optimization software. It’s also true that changing your stock levels to accommodate consignment items will not change the look of your store.

  • A Lower Total Cost Of Ownership Compared To More Conventional Systems

Because of the overall potential to scale, a headless system can save you a lot of money. Because less license, hosting costs, and other website aspects are required when outsourcing your programming and development needs. There is less infrastructure to account for and fewer overall expenses involved with the setup. It can simplify the site’s infrastructure if you intend to reinvest your invested money. As a result, testing and implementing new features and processes has become much more manageable.

Challenges For Establishing An Efficient Headless Structure

  1. The costs of implementation, setup, and installation are unreasonably high.
  2. Issues with complex troubleshooting and problem-solving.
  3. Expensive Custom and composite software solutions.
  4. Requirement for a broader management team or different departments.
  5. Managing and analyzing large amounts of time-sensitive data.


Headless commerce is one business trend and technological innovation that is likely to continue to grow. It satisfies the demands of a digital environment that is constantly changing, technical, and interconnected. 

While transitioning to headless commerce can be difficult, expensive, and time-consuming at first, the long-term benefits are well worth it. Even if you are not ready to cut the cord just now, you should plan to do so soon because headless commerce is here to stay!

Follow the requirements indicated above and contact Saffron Tech to join the movement. Keeping track of your progress and keeping up with Amazon’s developments is beneficial. By conducting your research with Saffron Tech, you can stay on top of the latest technical developments.

You might be unsure where to start. The good news is that you are almost definitely doing it already. Let’s see if becoming headless on the web opens up a whole new set of possibilities!

Please visit https://www.saffrontech.net/ to get in touch with us right now.

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