Leverage the power of marketing automation to fast-track your daily operations, generate actionable insights, and drive high-intent leads and sales. Here’s how you can do this.

Ecommerce Businesses Leverage Automation
Source: Freepik

The purchasing mood is anticipated to return to its pre-Covid levels next year. India’s e-commerce business is predicted to surpass $100 billion U.S. dollars in 2024, growing roughly 27% annually.

It’s the right time for Indian eCommerce firms to reconsider their marketing strategy for 2023 as growth chances once again are high. And it begins by closely examining present issues and assessing available solutions. The ability of e-commerce brands to create a consistent sales process and provide better before and after sales experience to their customers.

Businesses have to re-evaluate their ability to engage with sales possibilities and please existing consumers if they want to thrive in the face of fierce competition and market saturation. Businesses must search for options at every point of their funnel to fulfill the requirements and needs of their clients.

Let’s examine how Indian e-commerce businesses could overcome typical sales growth obstacles in 2023 and create new income potential.

First Issue: Getting in Touch with Leads Fast

Since the epidemic began, there have been several changes in consumer perception. Value for the money has emerged as a key consideration due to consumers’ increased pricing awareness.

However, If there’s any aspect of online shopping that people consistently express. In that case, it is the desire to find prompt solutions to their issues and provide appropriate goods and services to fulfill those wants.

So How Can Interacting with Leads More Quickly Benefit Your Company?

Speed and simplicity of shopping are two important variables that influence the buyer’s perspective, influencing their purchasing decisions, regardless of the item sold.

Simply put, the chances of turning prospects into consumers increase with the speed at which you communicate with them. Being the last to contact outside or answer might negatively impact revenue in a highly competitive market. Additionally, it may harm the e-commerce company’s equity and image.

Being among the first to engage with chances online ought to be vitally crucial to overall growth. Thanks to marketing automation that can make this task a left-hand game. There are now many ways, like AI Chatbots, that can facilitate live communications with customers without requiring the need for a 24/7 customer support staff. 

These chatbots can gather the history of your customer’s questions, and you can also feed some common questions into it with answers. So, whenever a customer types a query on the chatbot, which was pre-fed into it, it will immediately reply to your customers after understanding the context. Moreover, other techniques will also streamline your communication with your customers. For this, talk to our experts; they will walk you through every aspect that can work for your business.

Second Issue: Creating More Qualified Leads More Quickly

The e-commerce company has greater sales objectives for the upcoming year, but how will you continuously hit them?

How the sales department uses its time will influence how successful they are. The amount of time a sales staff spends with good prospects may significantly impact their likelihood of success.

To maximize their time, salespeople should engage with relevant chances or “qualified leads” with larger cart size values. They must then concentrate their efforts on converting these prospects. The challenge is swiftly filtering out the high purpose from the leads pool, high value leads, without losing time on unnecessary ones. To ease your work, you can harness the power of marketing automation. 

E-commerce businesses can use automation to deploy customized cadences using automated processes to know qualified leads produced by marketing and follow up with them.

In contrast to a conventional contact center, automation allows you to leverage the power of Voice, Text, IVR, and Email into a single, centralized dashboard and transfers high-value, high-selling changes to the teams.

Automation allows you to contact leads within minutes to provide an incredibly quick turnaround time and maintain your prospects’ interest throughout their purchasing process. 

Third Issue: Scaling Groups to Meet Increasing Demand Is an Issue

The number of resources directly relates to the number of leads. The more assets you possess, the more prospects you can reach out to, and eventually, the more income opportunities the company will be able to create. 

It frequently becomes a significant barrier that must be overcome before e-commerce businesses in India can reach the next stage of sales growth. The very next task is continuing to keep users engaged at the level. Deep discounts, celebration offers, different season deals, and product promotions all aid in acquiring leads.

This issue arises particularly during the Christmas rush and annual promotional efforts, when steep discounts, promotions, and offers aid lead creation. Still, it’s not always a rosy picture regarding wanting adequate staff to follow up with these leads. 

At the end, when eCommerce businesses grow, they must decide whether to maintain internal staff growth to meet increasing demand or to focus primarily on little gains at the expense of customer experience. However, a superior approach addresses the issue of scaling without significantly increasing costs or making concessions. For this, you need to work on data-driven strategies. You can take help from our experts to catch on to booming speed without compromising your KPIs.

How to Increase Outreach Without Increasing Costs?

Rapidly expanding e-commerce businesses need a fully virtual, on-demand staff. It shortens the sales process.

Scaling business outreach gets simpler when you have an on-demand staff of local callers because you can skip the lengthy training periods. By doing away with the requirement for internal recruitment and training, firms can remain lean and invest. Moreover, you should also consider adopting marketing automation to reduce the cost of acquiring customers and speed up the time-to-market.

Because of this, companies may better concentrate on their core strengths and expand more quickly. This gives eCommerce businesses the flexibility and customization they need to reliably plan for seasonal changes, a purchasing frenzy related to a particular campaign, and faster sales development year-round.

Fourth Issue: Providing Post-purchase Pleasure 

The best approach to expanding e-commerce, especially in a professional competitive industry, is cultivating customer satisfaction as you grow to maintain and connect with consumers. Creating deals is half the problem won. 

Likewise, loyalty starts with trust. Building trust among potential clients becomes even more important as the world moves toward becoming virtual and digital-only. One-time buyers will likely become devoted long-term customers if they have a positive post-sales experience. 

Businesses must make post-sales joy a central tenet of the total brand image and not just an afterthought if they want to earn customers’ trust.

The issue is that consumer organizations constantly have to turn their attention to client acquisition and conversions due to financial limitations, missing the chance to please their current consumers. 

Simply offering discounts and bargains won’t do anything to foster long-lasting customer relationships. Customers now demand brands to provide tailored pre/post services, and e-commerce companies must provide these on a large scale. That’s where marketing automation can help you. With it, you can get actionable and valuable insights into your individual customer’s journey, their likings, and dislikings. And use this data to personalize their experience.

Ways in Which e-commerce Companies Can Satisfy Customers at Scale 

Ecommerce businesses in India can quickly set up automatic follow-up operations using automation technologies for tasks like address and purchase confirmation, comment gathering, and handling and verifying returns.

It might be intimidating to guarantee prompt, efficient contact at each point of the post-purchase process; this is when business partners play an important role. 

With the help of marketing automation, eCommerce companies can improve the post-purchase experience for their customers through the integration of APIs, resulting in better recommendations and tracking experiences akin to those on Amazon.

Automation ensures satisfaction from start to finish by offering both parties real-time accessibility. Automating your daily process can reduce your workload, listen to customer feedback, drive valuable information and improve your product and service.

The Demand for Online Marketing

The following are the four main demands that internet shoppers have: 

  • More product options and delivery times
  • Quicker contact; and faster service delivery 
  • More affordable costs or better offers
  • Reliable delivery, problem-solving, and problem handling

You must reconsider current procedures and remedies and consider what your customers expect, wish, and need much from the brand if you want to hold out and succeed in an extremely competitive world, regardless of whether your objective is to increase revenue or develop the brand in the coming year. 

Automation is a must for businesses to get an edge over their competitors. Not only does automation reduce your workload, but it also improves the customer experience and your revenue. You can run automatic campaigns based on data, generate high-intent customers and send your customers regular emails to keep them in the loop. Contact our experts now to know more about what marketing automation can do for you. We will have an above-board conversation with you to understand your KPIs, and based on that, we will advise you on the best possible route.

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