Just having a beautiful website or app is not enough, you’ll have to think about your users every step of the way to deliver the kind of user experience that makes your brand memorable and brings back users.
Delivering a thoughtful end-user experience is at the heart of all UI (User Interface) and UX (User Experience) services and that is only possible when you know exactly what is causing friction with your target audience. Luckily, our UX specialists are extremely gifted at that and our able designers are well versed with optimizing everything UI/UX related that is not chiming well with your target audience.
User Interface Design
- 1Storyboarding & sketching wireframes
- 2Designing prototypes & mock-ups
- 3Adding visual elements
- 4Logo design, Typography & Branding
- 5UI testing & validation
User Experience Design
- 1Enhancing the navigational flow
- 2Keeping friction at the bare minimum
- 3Making the product easily usable & accessible
- 4Taking care of User satisfaction
- 5Optimizing the entire product for conversions
Gaining a deep understanding of your business and your target audience is our number one priority when it comes to delivering amazing user experiences. Only when we are well aware of the true needs of your customers and their exact pain-points, we will be able to deliver an experience that makes an impact on your users. We help you discover knowledge gaps and align your assumptions according to real user expectations.
To make sure every element is presented in the right way and at the right place, we carefully design an internal structure. Our team develops suitable wireframes that represent all the UI elements necessary for your app. We then precisely test the workflow and navigation with respect to the overall internal structure.
Visuals and Branding
After the wireframes are finalized and the UX is streamlined, our design team gets to work. We create and add buttons and placeholders, design the color scheme, and more in order to transform those skeleton/wireframes into an attractive design. The way your product looks and feels can be the make-or-break factor for your business. We usually base the colors, themes, logo, and other visual elements of your product on the initial audience research conducted in the first step. Also, we know the power of branding and the effect it can have on the UX. We make it resonate accordingly with your target audience and keep it consistent for increased exposure and awareness.
Using the latest available technologies (i.e Kotlin or Java for Native Android, Swift or Objective C for Native iOS, and Flutter, React Native and Xamarin in the event of a hybrid), we make sure the finalized design structure is translated into a fully functional code that will serve as a backbone and bring the design to life. We code with full knowledge of the latest industry standards, and you have our full support when it comes to integrating design at the back-end. We will make sure it works like it’s supposed to and doesn’t hamper the design elements of your product in any way.
Next, Our QA testers take over and thoroughly go through each and every navigational level of your project, mimicking user behavior. All the irregularities on the developed website or app are highlighted and fixed under quality assurance to ensure
a smooth UX.
With an app situation, after a green light is given by our QA testers, we ship your app to your preferred app marketplace (the Google Play Store, Apple’s App Store, or both). We use the best proven ASO strategies to organically bring your app to the forefront. Also, we participate in various app promotional activities to foster
downloads right off the bat.
User Acceptance Testing
On your behalf, our UX specialists will set the relevant KPIs, conduct remote and face-to-face user testing sessions, and perform detailed analysis to transform raw data into actionable insights we then use to enhance the user experience of your website or app. The process is repeated until the testers give a thumbs up. By tweaking the UX bit by bit, this step achieves the ultimate goal of making your product better.
Code Handover and Maintenance
After your project’s UX is optimized to the max and is accepted by your users, we hand over every line of code that helped us lay the actual foundation of your unique project. You can relax after your project is live as our developers proactively monitor it to ensure its optimum performance at all times, so you don’t lose customers.