Having a beautiful website or app is not enough for success. You’ll have to think about your users every step of the way to deliver the kind of experience to make your brand memorable.
Delivering a thoughtful end-user experience is at the heart of all UI (User Interface) and UX (User Experience) services, and that is only possible when you know exactly what causes friction with your target audience. Luckily, our UX specialists are extremely gifted at identifying and resolving those issues, and our capable designers are well-versed with optimizing anything UI/UX related that is not conforming smoothly with your target audience.
User Interface Design
- Storyboarding & sketching wireframes
- Designing prototypes & mock-ups
- Adding visual elements
- Logo design, Typography, & Branding
- UI testing & validation
User Experience Design
- Enhancing the navigational flow
- Keeping friction to a bare minimum
- Making the product easily usable & accessible
- Taking care of user satisfaction
- Optimizing the entire product for conversions
Gaining a deep understanding of your business and your target audience is our number one priority when it comes to delivering amazing user experiences. Only when we are totally aware of the true needs of your customers and their exact pain points will we be able to deliver an experience that makes an impression on your users. We help you discover knowledge gaps and align your assumptions according to real user expectations.
To make sure every element is presented in the right way and at the right place, we carefully design an internal structure. Our team develops suitable wireframes that represent all the UI elements necessary for your app. We then precisely test the workflow and navigation with respect to the overall internal structure.
Visuals and Branding
After the wireframes are finalized and the UX is streamlined, our design team gets to work. We create and add buttons and placeholders, design the color scheme, and more in order to transform those skeleton/wireframes into an attractive design. The way your product looks and feels can be the make-or-break factor for your business. We usually base the colors, themes, logo, and other visual elements of your product on the initial audience research conducted in the first step. Also, we know the power of branding and the effect it can have on the UX. We make it resonate accordingly with your target audience and keep it consistent for increased exposure and awareness.
Using the latest available technologies (i.e Kotlin or Java for Native Android, Swift or Objective C for Native iOS, and Flutter, React Native and Xamarin in the event of a hybrid), we make sure the finalized design structure is translated into a fully functional code that will serve as a backbone and bring the design to life. We code with full knowledge of the latest industry standards, and you have our full support when it comes to integrating design at the back-end. We will make sure it works like it’s supposed to and doesn’t hamper the design elements of your product in any way.
Next, Our QA testers take over and thoroughly go through each and every navigational level of your project, mimicking user behavior. All the irregularities on the developed website or app are highlighted and fixed under quality assurance to ensure a smooth UX.
With an app situation, after a green light is given by our QA testers, we ship your app to your preferred app marketplace (the Google Play Store, Apple’s App Store, or both). We use the best proven ASO strategies to organically bring your app to the forefront. Also, we participate in various app promotional activities to foster downloads right off the bat.
User Acceptance Testing
On your behalf, our UX specialists will set the relevant KPIs, conduct remote and face-to-face user testing sessions, and perform detailed analysis to transform raw data into actionable insights we then use to enhance the user experience of your website or app. The process is repeated until the testers give a thumbs up. By tweaking the UX bit by bit, this step achieves the ultimate goal of making your product better.
Code Handover and Maintenance
After your project’s UX is optimized to the max and is accepted by your users, we hand over every line of code that helped us lay the actual foundation of your unique project. You can relax after your project is live as our developers proactively monitor it to ensure its optimum performance at all times, so you don’t lose customers.
Increased User Engagement
Our UX specialists do everything they do to make sure your users engage with your product and are not overwhelmed by it. We try to keep the friction levels at a minimum for your users.
Branding that Sticks
When it comes to making an impact, our designers are well-versed in making your product stand out in the best light possible that exceeds your users’ expectations and keeps them coming back for more.
Everything we do for your product is done with conversions in mind. Obviously, what good is your awesome product if no one is interested in using or buying it? We have been acing the art of successful conversions since our inception.