For more than a decade, the client has been honing best-in-class fashion designs and business practices to become a market leader. Forged in the heart of New York City’s fashion district, the client is driven to blend fast fashion and current trends with classic styles. They deliver custom designs for private label brands & the corporate incentive market and collaborate with exclusive licensed brands. They have a wide range of distribution network with over 5100 retailers empanelled with them.
The first step was to personalise the user experience. The application was designed with User Experience and accessibility in mind. We wanted to create an App that people can personalize and customize to their unique needs and circumstances.
In addition to this, we provided the user with the option to customize the application according to his/her needs. They can –
- Save their stats
- Plan their own workout routine
- Sync the app with their social media account
- Set their personal health goals
Since tracking motion is easily achieved and accurately calculated, we added the Geolocation feature to allow the app to determine the user’s location. With this feature, users can track their current position, easily create a custom route or easily keep track of where they have been and where they are going with the useful GPS/ Navigation feature; This data gets stored in your app for the next time to be on the go.
Tactics like Push notifications and in-app messages came in handy for our developers as they used these in the app to help the users stay motivated toward achieving their goals. For eg. The app will notify its users about their next exercise schedule or may alert them if the pulse rate goes high during extensive workout regimes.
Physical Activity Tracker
For an active user, he/she can enjoy their favourite sports/exercises while the watch and the app will keep track of their physical activity and provide them with the data they need to stay informed and proceed further. For eg. the distance they covered, the time they spent on the activity, the calories they burned etc.
Sleep Pattern Tracker
By far one of the most interesting features that we integrated into this app was the ‘Sleep pattern tracker’. The app tracks your sleeping patterns & their quality which are being automatically recorded by your smartwatch – From features like sleep quality to bedtime, wake up time and deep sleep, we track the smallest details that will keep you up-to-date with your sleeping patterns.