Are today’s marketing landscape and relentless lead pursuits becoming a problem for you? Omni-channel marketing provides a seamless experience to the consumer regardless of the platform or medium of exchange, it can be through a brick-and-mortar store, an application, a website, email, social media, or any other medium.
By maintaining consistency and engagement, Saffron can help you drive sales and generate a significantly better ROI. By eliminating the “effort” from the consumer’s end, we ensure that they feel valued and this ultimately converts into customer loyalty and retention. Omnichannel marketing also helps you strengthen your market value by providing your brand with a recall value. Since your brand will be viewed consistently across all devices and platforms, the users will find it easier to navigate.
Saffron goes by the following approach to ensure all your touchpoints are secured and your consumers find ease in navigation.
In our bid to provide a seamless experience to your customers, we ensure that we follow the trail they do while communicating with you. We believe it is imperative to know of their journey in order to make the best of the resources and touchpoints.
Every customer interacting with you is leaving behind tonnes of data for you to analyze. Saffron employs several ways to utilize this data and devise a strategy that caters to the customers in line with their requirements.
Once we are through analyzing your data, we segment your audience based on several demographics set in line with your product or service. We then build consumer personas for each of these segments and dictate a journey for them. This journey is defined and created specifically for the said segments and allows us to make the most of the touchpoints and interactions.
Saffron uses content to influence your audience into taking action. What consumers interact with provides us with a holistic view of their requirements and by leveraging this we develop strategic and personalized messages to target their pain points.
Saffron brings into play various marketing tools that can help alter the course of your communication with your consumers and bring it to a fruitful end. Tools such as CRM, automation, SMM, and data analytics allow us to make informed decisions while optimizing your marketing strategies.
Personalize across channels
The most crucial element to any marketing campaign in today’s world is personalizations and Saffron ensures that your brand is efficiently catering to the growing demands of your consumers by employing hyper-personalization.
Track your success
Saffron acknowledges the need to track your success in order to continually optimize and provide you with the best results. By capturing the required metrics, we create a report outlining the success of your marketing strategy.