In the ever-evolving digital landscape, choosing the right Content Management System (CMS) is crucial for businesses to manage and deliver their content across various platforms effectively. Two prominent players in this arena are Contentful platform, a headless CMS, and WordPress, a traditional CMS platform. While both systems offer powerful content management capabilities, their respective strengths make them suitable for different use cases. In this blog post, we'll explore the key differences between Contentful and WordPress and help you understand when to use each platform.

Key Differences Between Contentful and WordPress

To understand the strengths and limitations of each CMS, we need to delve into several key aspects:




Time to Create & Deploy

Minutes with hosting provider assistance

Longer setup requiring technical skills

Development Costs

Low to none for basic sites, high for complex

High due to the need for custom development

Hosting Costs

Varies from $5/month to higher

Free for basic, additional costs for premium

Content Modeling

Predefined, extensible

Custom models required from scratch

Content Writing

Gutenberg editor, extensible

Rich text and markdown fields

Time to Publish

Immediate (with potential caching delays)

Delay due to the build and deployment process


Moderate to high with caching and CDN

Typically high due to static content

Flexibility & Extensibility

High with plugins and custom code

Extremely high with an API-driven approach

1. Time Required to Create (and Deploy) a Website


Most WordPress hosting platforms allow you to create and deploy a site with little friction. All you need to do is provide answers to some basic questions like the name and domain of the website, and it will take care of the rest for you. You can effectively have a website up and running in as little as 5 minutes.


Contentful is a headless CMS, which means that it does not create a website for you in the same way that WordPress does. Contentful provides you with the backend or database, and you need to create the user-facing website using other technologies. This process involves more work than setting up a WordPress website and requires technical skills. You will likely need a programmer or agency to assist you with this.

2. Development Costs


As mentioned earlier, creating and deploying a WordPress site is a simple process that involves answering a few questions. There is no need for the average person creating a website in WordPress to incur any development fees. Most of the customization can be performed by yourself. Only in situations where you need complicated customization may you need to involve a software developer.


As a headless CMS, Contentful only provides your website's backend. The website's user-facing side (i.e., front-end) will need to be created by yourself. Typically, this involves using technologies like Next.js, Astro, or other development services frameworks and languages. Unless you have the skills yourself or in-house in your company, you must hire an external agency or developer to do this work for you.

3. Hosting Costs


For WordPress, hosting fees can vary from around $5 (and lower!) per month to hundreds or even thousands of dollars, depending on factors like the type of hosting (shared, VPS, dedicated, or managed), the amount of storage and bandwidth provided, the level of customer support, and any additional features like automated backups, security measures, and domain registration.


In the case of Contentful, there are two "hosting" fees to consider. The first is the hosting of your website, and the second is the monthly subscription to Contentful. On the low end, you can get by with the free Contentful plan and host your website for free on a host such as Vercel, Netlify, or GitHub Pages.

4. Content Modeling


WordPress has a predefined structure to host a website with blog posts (or articles) and pages. This structure already includes taxonomies such as tags, categories, and authors. While WordPress does not require you to define any content types, it gives you the flexibility to create custom content models should the need arise.


Contentful does not come with any predefined content model and requires you to define the content model of your website. This requires more work upfront, but it allows you to structure the content model of your website exactly as you require.

5. Content Writing


WordPress includes a rich text editor called the Gutenberg editor. The Gutenberg editor is extensible and allows you to install additional blocks via WordPress plugins.


Contentful provides a rich text field that allows you to edit rich text content. Contentful also has a long text field that can contain any text but is typically used for markdown content.

Alternative: WordPress and Contentful content editors are not great environments for writing long-form content like blog posts. Because of this, many content writing teams use Google Docs to write the content for their blog posts and then copy the content to WordPress or Contentful. Cloudpress can assist you with exporting your content from Google Docs and Notion to both WordPress and Contentful.

6. Time to Publish Content


Since WordPress serves content from a database, any content published is available immediately (with the caveat that if you use a caching plugin or product like Cloudflare, it may take a few seconds or even minutes for the cache to refresh).


As a headless CMS, the typical use case for Contentful is to use it with a static site generator. In this case, there is a delay between publishing new content and having it available on the website, as the static site generator must generate the new static HTML pages from the content and upload them to your hosting provider. Typically, you can expect a 1 to 5-minute delay from publishing the content on Contentful to displaying it on your website.

7. Speed


WordPress needs to read the content from the database and generate the HTML sent to the user, which causes a small delay when rendering a web page. However, you can improve the speed by adding a caching plugin to WordPress and employing a Content Delivery Network (CDN).


Considering the standard use case of Contentful (i.e., a static website hosted somewhere like Vercel), you will find that these websites are typically much faster than your average WordPress site, as you serve static HTML content to your website visitors, and hosting providers like Vercel have Content Delivery Networks built-in.

8. Flexibility and Extensibility


WordPress allows you to extend its functionality with custom post types, fields, taxonomies, Gutenberg blocks, themes, and more. Customization can be done using third-party plugins, but if these do not fulfill your needs, you can write custom code to extend WordPress.


Websites making use of Contentful are infinitely extensible. Since you need to create your front end using technologies such as Next.js, Astro, and others, you are limited only by your imagination. Additionally, Contentful exposes your content via its Content Delivery API, so you can display your content on almost any internet-connected device.


Choosing between Contentful and WordPress ultimately depends on your specific requirements and the nature of your project. Here's a quick breakdown of when you should consider each platform:

When to Use WordPress:

  • Ideal for bloggers, small to medium businesses, and those looking to create a traditional website with a blog.
  • Best suited for users who want a wide range of themes and plugins for customization without needing extensive technical knowledge.
  • Perfect for projects where ease of use, community support, and cost-effectiveness are priorities.

When to Use Contentful:

  • Recommended for larger enterprises or projects that require a high degree of customization and scalability.
  • Ideal for managing content across multiple digital platforms (websites, apps, IoT devices) due to its contentful benefits and headless CMS architecture.
  • Suited for teams looking for a more API-driven approach, offering flexibility to developers to use any programming language or framework.

Whether you choose WordPress or Contentful, both platforms offer robust solutions for managing and delivering content. The key is to match the capabilities of the CMS with the needs of your project, ensuring a seamless and efficient content management experience. For Contentful e-commerce provides a flexible and powerful option to streamline your content workflow.

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