Setting up the design for your mobile app can be a very intimidating experience. It can also be the best challenge one can take upon — there are so many intricacies in mobile app design that figuring out can let us develop as professionals.
To create the perfect mobile app, we must first understand the most common mistakes that people land upon.
So, here are the most common mistakes that app designers fall into. Some of them may seem minor at the beginning stages of development. However, we must understand that user experience is the driving factor in the digital world, and creating an immaculate user experience is the number one goal all designers must head towards.
Not Paying Attention to the User’s Subconscious Thinking
The impression you make on the user happens within milliseconds of them visiting the mobile app.
What defines if the user likes your app or not happens at the subconscious level. You must research the habits, proclivities, and desires of your target audience. The research and development process is essential to the success of a mobile app. Without proper research, you run the risk of building an app that doesn’t meet the needs of your users, and they probably won’t use it.
Research into the habits of the target audience can help you lay out the design of your mobile app in an optimal and pleasing manner.
Good user research can also help you understand who your ideal users are, what motivates them, what keeps them coming back for more, and so on. You can also learn about existing problems that may exist within your target audience and how these problems can be solved using an app or service.
Not Researching Your Demographic in Depth
There are a lot of people who believe that user research is unnecessary. But the truth is, it helps you understand your customers better and make better decisions about what to build next.
User demographics refer to the characteristics and traits of the individuals who use a particular product or service. These characteristics can include age, gender, income level, education, and geographic location, among others.
When talking about mobile apps, precision in defining your target audience is even more important in order to retain your customers.
It is a common mistake among app developers that they completely understand the user’s behavior. However, this is not always true. In most cases, this issue is best solved with the help of sound research. This makes or breaks the success of the mobile app.
Application development without research can also be expensive since you may need further changes and updates down the line.
A good rule of thumb when researching users is to put yourselves in their shows and ask yourself what you would be doing if there were no apps available to help you accomplish your goals. This will help you create a more precise basis for laying out your app’s design.
Making a Poor First Impression
A poor first impression is one of the most important things you can do to make a great first impression. The more you can do to create an initial positive impression, the more likely it is that your potential customers will be interested in what you have to say and buy from you.
The key is to understand what makes a good first impression, both online and in person.
Focus on how your website makes a visual impression
Does your website follow a consistent theme in all places
Is your UX too complex?
It only takes a few seconds for users to make a judgment on your app. The longer it takes people to find what they need, the less likely they are to engage with your app or purchase from you. That’s why it’s so important that your site be easy to navigate.
If it takes too long for them to figure out your website, they will not stay long enough to buy your product!
It’s the first impression that lasts. A poor first impression can be enough to turn a potential customer away for good. Users only scan a website for seconds and they may turn the app off if their search is not successful. They’re not just looking at your text or graphics but also at the layout, color scheme, and overall design.
Using graphics that are too complex can lead to confusion in the user’s mind — especially if they don’t know what they’re supposed to be looking at. This is why you see so many logos with their company names in all-caps letters. It’s easy to read and understand, which makes it easier for users to find what they’re looking for.
For example, if you have an example of your product on the homepage, make sure it doesn’t look like a complex diagram or chart with lots of numbers and text — instead, use simple illustrations that show how your product works or how it benefits your customers (and users will appreciate this).
A good first impression is one that we want to stick with. It makes the user feel comfortable and confident about the site, so they are more likely to stay and explore other parts of your site.
Also, make sure everything on your app looks and feels consistent. This ensures that users have a positive experience from beginning to end and don’t get confused about where they are or what you’re trying to do with them.
Poor UX Mapping
When it comes to UX design, the most important thing that you can do is to map out how your users will use your product and how they will feel when they use it. This is especially important when you are launching a new product or redesigning an existing one.
If you want to make your app successful, make sure that the user reaches their goal as soon and possible and as easily as possible.
For example, when you’re designing a product, it’s tempting to overload it with features. However, you must make sure that the user can find what they are looking for quickly. But if you’re serious about building a great product, you need to focus on the user experience.
Not Hiring Quality UI/UX Designers
UX Design is the process of mapping out how your users will interact with your product or service. It does so by accurately identifying the needs of the app user.
Experience carries a lot of value in this field. The experience not only helps with the designing process but also with the strategizing of the website before the development has even begun. Experience with user experience can go a long way in making an app, and hence the company, successful.
One of the quickest ways of hiring experienced talent is outsourcing.
You do not need to spend time hiring someone
You do not need to spend time training someone
You save your resources as outsourcing is one of the most cost-effective options
You take the help of a reputed firm
For example, look at how we helped a client develop a native app for interactive social sharing.